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Hopkins Fulfillment Services

Table Of Contents


PT. I Production as Progress
1 Marketing Problems and Advertising Methods as America Industrialized
2 Owner-Manager Control of Advertising
3 Printers, Advertisers, and Their Products
4 Advertising Progress as a Measure of Worth

PT. II Specialization as Progress
5 Early Advertising Specialists
6 Competition and Control: Business Conditions and Marketing Practices
7 The Competition to Modernize Advertising Services

PT. III Consumption as Progress
8 Taking Advertisements Toward Modernity
9 Modernity and Success: Legitimatizing the Advertising Profession - I
10 The Appropriation of Progress: Legitimatizing the Advertising Profession - II

Conclusion: Patrons, Agents, and the New Business of Progress