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"The Aha! Moment is not bogged down with scientific detail and tech talk; in fact, it asks a multitude of absurd questions meant to promote innovative and logical brainstorming. Jones gives dozens of examples from his own body of work... While his examples dominate more than half of the book, they are intriguing and stimulating, acting as a means to promote creativity in fellow scientists and artists."

"A top pick not to be limited to science holdings, this will reach many a general-interest reader with its fascinating, readable and lively insights."

"David Jones sees himself as the court jester of science and, as with jesters of old, he is allowed to say things that other mortals might think but dare not speak... Most of the book is an eclectic blend of Jones the chemist and Daedalus the mad scientist and together they make entertaining reading. You’d be mad not to buy it"

"A practical blueprint to bolster one's own creative process, a treasure map to innovative insights."

"A fascinating insight into one man's never-ending search for ideas."

The Aha! Moment
A Scientist's Take on Creativity
Publication Date: 24 Jan 2012
Status: Available
Usually ships 2-3 business days after receipt of order.
Trim Size: 6" x 9"
Page Count: 280 pages
Illustrations: 8 halftones, 39 line drawings
ISBN: 9781421403311