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Reviews

"Not only illuminates an aspect of the 1920s that has not received sufficient attention but, in doing so, it also propounds a provocative thesis that historians will need to address. "

"Gidlow's topic is a timely one. Her account of the largely forgotten GOTV campaigns of the 1920s may carry lessons for the present era."

"Gidlow's... observations are helpful for serious students of marketing and political science."

"Gidlow has achieved much, giving us a new understanding of political cultures and how they are created and transformed. No one should henceforth assume that Get Out the Vote campaigns are innocuous."

"A compelling account of the Get-Out-the-Vote campaigns of the 1920s, reminding us that concerns about turnout in American elections are not new. The Big Vote also suggests that the motivations and meaning of calls for greater participation may be far more complex than they appear to be on the surface."

"The Big Vote will take its place as one of the more influential books in political history and political culture published in the last decade... Unlike many historians, Gidlow has been able to meld historical approaches using empirical studies of voting behavior with those using language to understand politics. This is quite a methodological triumph."

"Solidly researched and elegantly written, this book is an important contribution to the literature on the fascinating political decade of the 1920s. Liette Gidlow illuminates not only the strategic and structural facets of the 'Get Out the Vote' campaigns of the 1920s but also the ways in which women and men, black and white, and in various regions of the country, pursued places for themselves in the public sphere. Highly readable, this book provides important insights for all scholars interested in the creation of the political past and how that past influences our political culture today."