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"Loeb should be applauded for telling a complicated story. She successfully makes the realtors, architects, and building-craftsmen agents of physical growth. Loeb also uses careful case studies, but moves beyond them to try to tell a wider story."

"Loeb's useful concept of entrepreneurial vernacular may encourage scholars to pay more attention to the builders and tradesmen whose activities were important in themselves and also constitute an important arena in which the histories of business, labor, and cities intersect."

"Loeb's book helps us understand the roots of a significant trend in American housing after World War II... It is well organized and well written."

"Entrepreneurial Vernacular is certainly the best and most comprehensive book I have read about the design and development of the modern, large-scale housing subdivision."

"A solid contribution to our understanding of how the suburban tract house came to dominate American housing in the twentieth century."

Entrepreneurial Vernacular
Developers' Subdivisions in the 1920s
Publication Date: 4 Feb 2020
Status: Available
Usually ships 3-5 business days after receipt of order.
Trim Size: 6" x 9"
Page Count: 296 pages
Illustrations: 39 halftones, 12 line drawings
ISBN: 9781421433288