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Table Of Contents

Contents:

List of Illustrations
Acknowledgments
Introduction
THE ENTREPRENEURIAL VERNACULAR SUBDIVISION
Entrepreneurial Vernacular
The Emergence of a Housing Solution in the 1920s
The Subdivisions and Their Builders
Agency, Form, and Meaning

PART I - THREE SUBDIVISIONS AND THEIR BUILDERS
Chapter 1: The Ford Homes: The Case of the Borrowed Builders
The Ford Homes: Background and Overview
The Ford Homes: Design and Construction
The Development of Industrialized Building
Relations of Production
Modeling Efficient Development

Chapter 2: Brightmoor: The Case of the Absent Architect
Brightmoor: Background and Overview
B.E. Taylor and the Development of Brightmoor
The Absent Architect
Situating Brightmoor

Chapter 3: Westwood Highlands: The Rise of the Realtor
Westwood Highlands: Background and Overview
The Role of Style
The Principles of Organization
Realtors: The Professional Project
Realtors as Community Builders
Rationalizing Development

PART II - AGENCY, FROM, AND MEANING
Chapter 4: The Home-Ownership Network: Constructing Community
The Prevalence of the Single-family Detached Suburban House
The Home-Ownership Network
The Neighborhood Unit Plan
Communities on the Ground

Chapter 5: Architectural Style: The Charm of Continuity
The Ford Homes
Brightmoor
Westwood Highlands
Stylistic Pluralism
The Charm of Continuity

Conclusion: ARCHITECTURE AS SOCIAL PROCESS
Distilling a New Vernacular
Entrepreneurial Vernacular and the Landscape Exchange

Notes
Bibliographical Note
Illustration Credits
Index

Entrepreneurial Vernacular
Developers' Subdivisions in the 1920s
QTY:
$45.00
Publication Date: 4 Feb 2020
Status: Available
Usually ships 3-5 business days after receipt of order.
Trim Size: 6" x 9"
Page Count: 296 pages
Illustrations: 39 halftones, 12 line drawings
ISBN: 9781421433288