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Table Of Contents

Foreword, by Jim Clifton
Foreword, by Jo Ann Jenkins
Introduction
Chapter 1. Finding My Purpose: From Selling Soap to Selling Causes
Chapter 2. Purposeful Work: Building a Purpose-Based Company and Applying Social Impact around the World
Chapter 3. Fighting the Tobacco Wars, Then and Now
Chapter 4. AARP and the Brawl to Get Prescription Drugs into Medicare
Chapter 5. The Best Offense Is a Good Defense: Battling over the Future of Social Security
Chapter 6. The Opportunities and Challenges of Our Rapidly Aging Society
Chapter 7. Blending Profit and Purpose: Building an Academic Center for Today's and Tomorrow's Leaders
Chapter 8. Your Purpose: People and Organizations Making a Difference
Chapter 9. What Do We Owe Our Grandchildren?
Acknowledgments
Index