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Reviews

"Looking at ways the city was 'branded' for consumption, [Blake] traces control of its public image, from the efforts of social reformers in the 1890s to those of boosters in the early 20th century. Blake's creative use of booster ephemera—guidebooks, postcards, etc.—as sources show how the city shifted its image from the ethnic poverty of the Lower East Side to tourist and business-friendly Midtown."

"A testament to Blake's impressive writing and research skills, offering the reader a comprehensive study of an era in which the roots of New York City as we know it today were firmly planted."

"A welcome contribution to the growing literatures on tourism, boosterism, visual culture, and urban identity."

"Blake devotes special attention to the travel industry's role in shaping urban representations as part of the formation of national identity... This book contributes to our knowledge of the tourist industry, visual culture, and identity formation in New York City."

"Written for anyone interested in American cultural studies, the history of New York City, or the politics of image making."

"This work is a good look at the historical geography of New York at the turn of the twentieth century. Blake's description of the city's image changing over time is well suited for survey courses in U.S. history and urban studies, and serves as a good supplemental reading for courses in architecture, tourism, marketing, and identity formation."