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"A powerful pick for any library interested in a scholarly yet lively survey of connections between science and culture."

"An engaging and worthy study of the interaction of technology and culture over the last 560 years... Misa's excellent study can contribute much to such critical circumspection regarding technology, human reason and choices, and the purposes and possibilities of human thriving and communal life."

"Closely reasoned, reflective, and written with insight, grace, and wit, Misa's book takes us on a personal tour of technology and history, seeking to define and analyze paradigmatic techno-cultural eras."

"This review cannot do justice to the precision and grace with which Misa analyzes technologies in their social contexts. He convincingly demonstrates the usefulness of his conceptual model."

"Follows [Thomas] Hughes's model of combining an engaging historical narrative with deeper lessons about technology."

"His case studies, such as that of Italian futurism or the localizations of the global McDonalds, provide good starting points for thought and discussion."

"A fascinating, informative, and well-illustrated book."