Online Engagement

Hopkins Fulfillment Services

Table Of Contents

Acknowledgments
Introduction: Entangled Histories
1. Advertising in the Romantic Century
2. The Progress of Puffery
3. Building Brand Byron
4. L.E.L., Bandwagon Marketing, and the Rise of Visual Culture
5. Puffery and the "Death" of Literature in Late-Romantic Britain
Conclusion: The Art of Advertising
Notes
Bibliography
Index