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Table Of Contents

Introduction: Sowing an "Equity Culture"
1. Reeling from the Great Crash
2. Experimenting with Advertising
3. Marketing the "Own Your Share" Program
4. Courting Retail Investors during the Cold War
5. Selling Stocks on the Monthly Plan
6. Creating a Nation of "Sound" Investors
Epilogue: Own Your Share in Retrospect
Essay on Sources