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Reviews

"A must-read for any fan of architecture — and for city planners. It is a thorough dissection of the trends and clashes that continue to shape and regulate our nation's commercial corridors."

"Knee-jerk reactions against signs have ruled for too long. Martin Treu's excellent book offers the overdue antidote: solid historical facts and insightful urban analysis that reveal the important role of signs in shaping our buildings for the better. You'll look at cities differently after reading this book."

"A compelling history and study of what makes American architecture unique: entice, appeal and sell! Treu's book contains great research about commercial attraction and buildings both individually and the urban and suburban impact from the 1700s to today. A must read."