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Table Of Contents

Acknowledgments
1. The Making of Main Street: Transformation and Invention on the Commercial Frontier, 1700s–1899
2. The Great Blight Way: Electricity and Reform from Main Street to City Center, 1900–1917
3. Visions and Velocity: The Expansive Age of the Automobile, 1918–1928
4. Sign as Storefront: America Discovers Modernism, 1929–1945
5. Landscapes of More and Less: Consequences of Commercial Freedom and Restraint, 1946–1964
6. Rediscovering Main Street: Retrenchment, Repair, and Reinvention, 1965–2010
Conclusion
Notes
Essay on Sources
Index